B2B, B2C, B2G, B2B2C, SME, LE

It’s easy to become relevant for clients.

Since business is ‘from human to human’, being more relevant for clients comes natural. Moreover, staff members love such a company heart beat. And it leads to long-term profitability.

It’s easy to become relevant for society.

Obtaining respect from ‘human’ stakeholders from various communities, is no huge investment. It’s merely a ‘blip’ of work, compared to the years of stakeholder support you get from it.

DO NOT OVER-TRANSFORM

Keep it light. Although ‘transformation’ sounds heavy, it should not be heavy, if you do it right – and with the right team. Start from the top, and look outside-in. Create a clear beacon on the horizon, and gradually work back from there.

HOW WE
CAN HELP

RELEVATOR
ADVISORY & COACHING TRACK

Imbu 20200502 Purpose1

EU | en

Let’s elevate your MT and increase the relevance of your activities, all the way towards tangible results. Then we coach your team, to enable us to leave, while keeping the momentum going.

The fastest way to client- and society-relevance – as well as to long-term profitability:

  1. Set a purpose beacon.
  2. Create a continuous heart beat.
  3. Let your team take over.

HOW WE
CAN HELP

  • 47% of GenZs and 46% of millennials have the ambition to make positive impacts on society
    Deloitte - 2019 Millennial Survey
  • 75% of consumers expect brands to make more contribution to our wellbeing and quality of life, yet only 40% believe brands are doing so
    Willem van der Schoot - Havas Lemz, 2017
  • Firms with more sustainability news releases are associated with higher stock returns
    School of Business and Law, Edith Cowan University, MDPI 2018
  • Measuring success based on turnover growth, margins and profit is not enough. We also need to understand net impact.
    Casper Van Koskull - 2020
  • Shares in companies that implement environmental, social and governance policies are more likely to rise
    The Telegraph, 2014
  • To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society
    Larry Fink - 2018
  • To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society
    Larry Fink - 2018