B2B, B2C, B2B2C, …
Whatever industry. Upstream or downstream. Unique or commodity. In essence, every company is doing business ‘human to human’. So every company has the potential to become more relevant for its human stakeholders.
START AT THE TOP
It is most easy to start transforming at the top. When owners, board members, and managers have the intent to become more relevant for clients and society, there is a clear buy-in and much less obstacles.
KEEP IT LIGHT
The more committment from the top, the lighter the transformation. Although it might take some time to change, a substantial return on effort should be noticeable within the scope of one to two years after the first meeting.
ENJOY SOME FREE
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