Sjoerd De Wael


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  • Lives in NL
  • Speaks nl, en, de
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  • Licensed Executive Leadership Coach
  • Licensed Leadership Team Coach
  • Creative Problem Solver
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  • (Executive) Leadership Development
  • Leadership Teams
  • Creative Problem Solving


“What we know and do is just a fraction of what we are capable of. I love to unlock the potential of leaders to realise positive change in the ones they lead and subsequently the world we/they live in. I’m passionate about discovering new ways to look at issues and finding ways to (re‑)energise leaders.”


“I believe leadership can be much easier than most people project it to be. It’s about a basic understanding of what makes other people put their passion into their jobs and how you can create the circumstances in which you and they can thrive. Acquiring that basic understanding is just a matter of life-long learning. Humour and joy are allowed.”


11 July 2021
Imbu 20210711 Telefoontoestel

Win-win calls are the new networking

In less than one hour, we know how we could gain from each other. A win-win is only one - free - call away.
Full article
16 June 2021
Imbu 20210616 Officechairs

“Back to the office” Coaching

Back at the office, teams are scattered, and people are disconnected. Convert these cost factors into value-adding assets again, in line with the company vision.
Full article
29 May 2021
Imbu 20210529 Lens

Personal Horizon Widening

Whether it is just one small blocking issue, or difficulty to see the total picture, get over it asap and leverage the business.
Full article
28 May 2021

Leadership Sparring & Coaching

All top-athletes have their personal coach or mentor. They know why. Everyone needs someone to reflect with. Definitely executive leaders, who are facing huge challenges nowadays.
Full article
28 May 2021
Imbu 20210528 Mastermind

Peer-to-peer Sparring and Coaching

Leaders can learn a lot from each other. Others have had similar experiences in different settings. Time to learn from others, and protect others against your 'lessons learned'.
Full article
28 May 2021

Strategy and Vision Definition

Strategy and vision are key to get a company through rough, challenging, and exciting times. Even leaders who have no habit of asking external advice, know that this is the one moment that an external viewpoint can make a big difference.
Full article
28 May 2021
Imbu 20210528 Handshake

Leadership Recruitment & Development

The leaders you need are more than 'human resources'. They should bring the story of your company to life, and inspire the other team members to join in. That's why finding and developing leaders is not a commodity.
Full article
28 May 2021
Imbu 20210528 Team Meeting

Team Leadership Development

The leaders you need might be there already. Let's find the leaders inside your organisation, and develop them to become true coaching leaders that get their colleagues add value to clients.
Full article
27 May 2021
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Business Modeling and Planning

From the first back-on-the-envelope calculations, all the way over simulation models, and up to the detailed financial plan that serves as the framework for the next 5 years budget.
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  • To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society
    Larry Fink - 2018
  • 47% of GenZs and 46% of millennials have the ambition to make positive impacts on society
    Deloitte - 2019 Millennial Survey
  • Firms with more sustainability news releases are associated with higher stock returns
    School of Business and Law, Edith Cowan University, MDPI 2018
  • Measuring success based on turnover growth, margins and profit is not enough. We also need to understand net impact.
    Casper Van Koskull - 2020
  • Shares in companies that implement environmental, social and governance policies are more likely to rise
    The Telegraph, 2014
  • 75% of consumers expect brands to make more contribution to our wellbeing and quality of life, yet only 40% believe brands are doing so
    Willem van der Schoot - Havas Lemz, 2017
  • When I retire, I hope people will remember me for the positive impact we created.
    Jan Lagast - ImpactBuilders, 2019
  • To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society
    Larry Fink - 2018
  • Any organisation designed to be successful in the 20th century, is doomed to failure in the 21st century.
    David S. Rose