Frieda Janssens


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  • Lives in EE and FR
  • Speaks nl, en, fr
  • Landseer ECT lover
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  • Cultural Transformation Facilitator
  • Lego® Serious Play® Certified Practitioner
  • Senior Consultant Total Workplace Innovation
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  • Leadership Development
  • Alignment between strategy and organisational culture
  • Organisational Structure Design


“Inspiring leaders in realizing their ambitions with a leadership style that creates a healthy balance between organisational structure and culture. That provides me with energy! By working as a leader in multinationals for more than 30 years, I know how an atmosphere of trust and shared ownership embraces complexity. My strength? Evolve your organisation in line with your vision and values. Do you wish to transform your organisation into the next (energy) level?”


“The symptom is never the real problem: take a holistic view through active listening without prejudice before you start drawing conclusions. Ask yourself to what extend you keep the symptom alive?”


18 October 2021
Cover Frieda Post

Is your organization designed for success in the 21st century?

While working from home, employees have learned a lot about self-organisation and self-discipline. They expect their leaders to trust them, in an atmosphere of resilience, solidarity and creativity. Are you that kind of leader?
Full article
16 June 2021
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“Back to the office” Coaching

Back at the office, teams are scattered, and people are disconnected. Convert these cost factors into value-adding assets again, in line with the company vision.
Full article
28 May 2021

Leadership Sparring & Coaching

All top-athletes have their personal coach or mentor. They know why. Everyone needs someone to reflect with. Definitely executive leaders, who are facing huge challenges nowadays.
Full article
28 May 2021
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Peer-to-peer Sparring and Coaching

Leaders can learn a lot from each other. Others have had similar experiences in different settings. Time to learn from others, and protect others against your 'lessons learned'.
Full article
28 May 2021

Strategy and Vision Definition

Strategy and vision are key to get a company through rough, challenging, and exciting times. Even leaders who have no habit of asking external advice, know that this is the one moment that an external viewpoint can make a big difference.
Full article
27 May 2021
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Business Modeling and Planning

From the first back-on-the-envelope calculations, all the way over simulation models, and up to the detailed financial plan that serves as the framework for the next 5 years budget.
Full article
26 May 2021
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Team & People Alignment

How to get everyone on the bus ... that's a long-term day-to-day work of coaching, requiring skill and patience to move all heads and noses in the same direction.
Full article
26 May 2021
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Transformation Process Management

Someone should be in the lead of the transformation process, which is a project on its own - to be managed by a specific transformation leader.
Full article
28 April 2021
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Leadership Sparring Call

A one hour call with an experienced executive leadership coach or leadership mentor. They will listen to you, and ask questions. Your own answers will unravel some complex strategic and tactical tangles in no time. And, get you moving forward again.
Full article


  • To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society
    Larry Fink - 2018
  • Shares in companies that implement environmental, social and governance policies are more likely to rise
    The Telegraph, 2014
  • To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society
    Larry Fink - 2018
  • Firms with more sustainability news releases are associated with higher stock returns
    School of Business and Law, Edith Cowan University, MDPI 2018
  • 75% of consumers expect brands to make more contribution to our wellbeing and quality of life, yet only 40% believe brands are doing so
    Willem van der Schoot - Havas Lemz, 2017
  • Measuring success based on turnover growth, margins and profit is not enough. We also need to understand net impact.
    Casper Van Koskull - 2020
  • When I retire, I hope people will remember me for the positive impact we created.
    Jan Lagast - ImpactBuilders, 2019
  • Any organisation designed to be successful in the 20th century, is doomed to failure in the 21st century.
    David S. Rose
  • 47% of GenZs and 46% of millennials have the ambition to make positive impacts on society
    Deloitte - 2019 Millennial Survey