BUSINESSES WILL CHANGE
OR THEY WILL DIE
Businesses are a crucial actor in the social fabric – everywhere in the world. That will not change. However, the expectations from society towards businesses are changing very very fast now. Businesses that will evolve in line with these new expectations will thrive, whereas the others will perish.

CLIENT & MARKETS
Demand is changing towards more society relevance, both environmental and social.

PEOPLE & PARTNERS
Potential candidates and even business partners have become much more picky.

BANKS & INVESTORS
Ethic funds and society-relevant companies become attractive for the financial world.

FRIENDS & FAMILY
Personal networks have a big impact on people’s decisions for buying and working.

SOCIETY & COMMUNITIES
Businesses can no longer neglect the social fabric they are embedded in.

POLITICS AND LAW
Law makers have an army of regulations in mind to enforce new behavior.
That’s why we believe companies will have to change, or they will not make it long. But we also believe many leaders do want to change, as long as they are able to thrive in a competitive landscape that allows them to balance purpose and profit.