“Just have a look, if you like”.
These were the words of my dentist last Friday evening, when he handed me a magazine. We were chatting about his passion, his job, and the rapid technology evolutions in the dental care business. He had recently written an article about it for ConsulTand, the publication of the Flemish professional assocation VBT. Being his patient, of course I read the article with great attention. I don’t want to be invited to his chair next time, without being able to at least answer some general questions before he starts the drill 😉
What got my attention even more than business information about the dental care sector, was the final paragraph of his text.