Total solution fills every commercial gap
Recruitment company Businezz Booster is now collaborating with the advisory unit of ImpactBuilders to provide a total solution to SME’s in the Benelux. Both companies can now fill every ‘commercial gap’. Missing some commercial team members? Need a business development sparring partner? Need advise or extra hands to open up a new market? This new tandem always has the right answer.
Both partners believe every company always should drastically choose sides with their clients. “A commercial team member should always be able to focus on the clients. This seems evident, but in reality it is far from natural. Sales has to be able to work in a perfect harmony with the entire organisation, and vice versa”, knows Christophe Eggen who has already recruited hundreds of sales people and sales managers over the past years.
Jan Lagast: “The key of every sales success is in the hands of the general management. Often they do not realise how close they are to the tipping point, at which a classic company becomes a buyer nirvana. If the entire organisation is geared towards adding value to clients, then selling and delivering is a real teamwork. If not, the internal processes are far too often fighting with each other. And the good news is: it is not difficult. You only have to rewrite the company story in terms that improve the life of a client, and then get the entire staff inspired.”
“Both our customer and the clients of our customer gain from this approach. And recruitment becomes much more effective”, adds Christophe Eggen. “If we get a clear client-oriented story from our clients, it is much easier for us to filter the richt top-sales people who can and will defend this story passionately.”
Similar values, complementary offering
Both companies have similar values, and that is crucial for both entrepreneurs. BusinezzBooster fosters the values ‘teamwork’, ‘result-driven’, ‘loyalty’, ‘positivity’. At ImpactBuilders ‘passion, trust, results’ is the credo. “That alignment is an essential factor in our cooperation, and is also very important for our clients,” explains Christophe Eggen. “The power of common values in a partnership is undervalued in todays’ business community. We would like to proof that it really makes a difference,” says Jan Lagast.
“There is only a small overlap in our offerings, and this partnership enables us to focus even more on our strengths: ImpactBuilders can grow the advisory and coaching services, and Businezz Booster can become an even better commercial recruitment specialist”, adds Jan. “It is hard to keep on focussing on both types of activities in a fast-growing company,” confirms Christophe Eggen. “We can now continue doing what we know best, finding the right commercial team members and managers to help a company grow. And ImpactBuilders can help our customers write a better story. That’s a win for all parties involved.”